These days, mobile apps are a gold digger for any company. They act as the direct revenue generator, or as a marketing device, but a well-designed app always delivers the best for business. Like any other investment, mobile apps to have a likelihood to turn out as a wasted investment. So this article will surely help your mobile app startup to avoid the most common mistakes.

This is a major concern for the startups, where a simple mistake can be deadly. So to help your startup business not to fall into the trap, we are going to tell you the five common mistakes that can be harmful to your app and how to avoid them.

mistakes mobile app startup should avoid

List of points your mobile app startup should notice

The Backend Infrastructure of the App

You may already get the backend of your website developed, but a mobile app will get you a whole different traffic than the website. This is due to the increasing number of mobile phone users and data requests. As a matter of fact, many companies have already seen a significant increase, as much as 200%, in their traffic after introducing the mobile version of their app.

Well, if you dive deep, the growth is pretty obvious. A user will visit your website relatively less if they have access to your business for their mobile phone. For apps like banking and wallets, the backend goes from weekly interactions to more than a few dozen times per day.

This shows the need for a good backend, redesigned keeping the mobile applications in mind. For the start, the client has to adjust the maximum payload. The app works best when the least amount of data is sent. Pagination also needs to be considered, and the backend must allow cursor-type paginated results to be displayed for list type results.

Other changes to the API must consider mobile network issues, latency issues, and the various versions of different mobile operating systems to deliver the best experience. These are some necessary changes to the backend of a fully functioning app, without which it will be either too slow or hardly work at all.

Non-involvement with the Developers

Many of the companies prefer to outsource their development project. However, it becomes more important to work together with the development company to get the best results. A professional and experienced development company will ask you for the documentation covering the much-needed information to develop a competent app.

Documents like your business plan and the request for proposal mostly covers everything from your marketing plan to your competition. Along with expected development techniques and technologies. However business goals and many other vectors of information are also important.

The documentations aren’t enough. The best results come from closely interacting with the development team throughout the project. Before going forward with the design and features of the app, a good development company would want to stay in touch with your QAs, designers, marketers, and engineers to get buy-in from key stakeholders within your company.

This kind of close professional relationship makes way for the client company as well, as they get a chance to understand the basics of the mobile app development which they can use while working with an in-house development team in the future.

Choosing Cross-platform app over a Native app

A cross-platform app comes with an obvious perk of reaching a wider audience, gem for your mobile app startup. All it requires is writing a single code, and the same can be used to publish on multiple platforms. Many companies, including Facebook and LinkedIn, have chosen a cross-platform app. However, when it comes to performance, functionality, and in some cases, even UI, cross-platform apps are still behind the native applications.

Cross-platform apps are of three types: developed using HTML5, developed using cross-platform toolkits, and hybrid apps.  Each of these types has its own cons.

HTML5 apps have cross-browser compatibility issues, which you have to optimize for each platform but in a different way that you would with a native app.

Apps based on cross-platform toolkits need a huge amount of custom code for each platform, making them slightly more efficient than simply developing a native app for each platform.

Hybrid apps, on the other hand, are very complicated and error-prone communication layer between the app and web view.

Even will all these cons, cross-platform apps aren’t a waste of time. The tools for developing cross-platform apps have become powerful and more competent than ever. But comparative to a native app, a cross-platform app is unable to provide a high-end user experience.

For startups, it is mostly about time and budget. Though cross-platform apps are comparatively cost effective, the best approach is to develop a native app for your most popular platform first, and then expand to other platforms as the business grows.

This approach gives you the advantage of improving repetitively with each new platform. It will also force you to dive into your audience’s preferences.

Getting In-house Developers

As mentioned above, involved with the development project let you learn and understand the basic of mobile app development. Now, all this knowledge can be used to develop in-house capabilities.

Some mobile development professionals will help you hire skilled developers for your own company to speed-up the development. These in-house experts can then handle app maintenance which includes support tasks, software issues, updates, and other aspects. Eventually, you could have a complete team and develop all your apps in-house.

Internal App Development

Mobile app development companies offer customized services for your mobile app startup. Which means that they have refined their processes over the number of projects they have taken and completed. A specialized development company can develop an app 4 times faster than a team of in-house developers.

The reason being the time and cost it takes to find the right people with the required skill set and getting them onboard to keep the development process going. A development process includes elements like UX-UI design, mobile QA and project management. All these skills either need to be sourced internally by hiring new team members. You can also outsource them from specialized development companies.


These are the common mistakes that the startups do while getting their mobile app developed. It is possible that even if you don’t commit these mistakes. You may still need to bring in an external development team. Just to keep up the development and getting it done on time.

The external development team will then have to rework on the app. It is normal for them to start the complete development process all over again.


Ashish Sharma

Ashish Sharma is the Chief Marketing Officer at WeDigTech, a Mobile App Development Company in LA California US. He is responsible for marketing activities that have to do with creating, communicating and delivering offerings that have value for clients or business partners.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.